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Work Samples

I have a few papers/newsletters from college as writings samples, examples of social media posts, a Nike social media media plan, a Vans social media strategy, and I have linked two instagram pages that I worked on while I was at WebFX.

I wrote this newsletter about college student-athletes careers coming to an end and how to cope with it. In my newsletter, I wrote about what an athlete identity is and how it affects the way student-athletes carry themselves, why it is so hard to let go of a sport/the issues that come with leaving/their passion of the sport, and ways to cope with the loss of a sport you loved your whole life. I choose this topic because this is something I deal with on a daily basis and I might even be able to add my own personal experience into it. When I came to Kutztown I knew my playing days were over, between talking to the head coach, the responsibilities of the sport and looking for a job to help pay student loan payments, it made more sense to sadly let go and move on.

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Animal Kingdom

This article was about Forgotten Felines and Fido's being a non-kill organization. This required me to do research on the organization and create a blog post that highlights and demonstrates their passion about being a non-kill shelter.

These were done for my writing for social media class I had while I was at Kutztown. Here are some social media posts examples that I have worked on.

Wall of ideas
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This was a group project that incorporated having an executive summary, a SWOT analysis, competitive analysis, target analysis, media objective, target market/geography, media strategy, media tactics, creative units, media flowchart, and a campaign evaluation. 

(Google Slides Link)

This project was practice on how to create a social media strategy for a company. We were required to pick an existing company and find ways to improve their strategy that they are already currently using and to add in what we think they should be doing. 

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Social Media Content Designs

I was able to create content for two clients while I was at WebFX for my internship. I made from September 21st to the end of November for Limitless Renovations and just the month of October for DutchWare Gear. 

Limitless Renovations

DutchWare Gear

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